Our Story
Our coffee journey started in 2012 from a visit to a farm in Northern Thailand when we had the chance to work closely with the coffee farmers where we learned about coffee from A to Z. We saw how coffee brought the community together. And we also saw how hard the farmer worked to grow each coffee bean. When we sat sipping our coffee in the middle of the mountains, we felt a profound connectedness of all people and living beings that created the cup of coffee - from the soil and microorganisms that nurtures the coffee plant to the many different hands that picked each coffee fruit, processed, roasted and brewed the cup of coffee
Curiosity
There’s so much to learn about coffee. We stay curious and keep experimenting to create an awesome coffee experience for you.
Joy
Coffee sparks joy. We are always looking for ways to create joyful coffee experience for you.
Community
You are not just a customer. You are a part of our community.
Our Roasting Philosophy
We bring mindfulness to our roasting. We seek to understand the origins of the beans to extract and bring out the best flavors from any beans. No matter where the beans come from, we treat all of them with respect.
In 2015, when we came back to Malaysia, we noticed how coffee beans from around Southeast Asia were disregarded. That was when we became inspired to roast and bring unique flavors out of each bean, no matter where they are from. We started with beans from Indonesia and Thailand. With one of the beans from Thailand, we managed to bring out floral notes which was surprising to many baristas. That drove us to continue our quest in developing and fulfilling the potential each coffee bean has.
Some roasters may focus on acidity but for us, balance and sweetness are our goals.
In 2015, when we came back to Malaysia, we noticed how coffee beans from around Southeast Asia were disregarded. That was when we became inspired to roast and bring unique flavors out of each bean, no matter where they are from. We started with beans from Indonesia and Thailand. With one of the beans from Thailand, we managed to bring out floral notes which was surprising to many baristas. That drove us to continue our quest in developing and fulfilling the potential each coffee bean has.
Some roasters may focus on acidity but for us, balance and sweetness are our goals.